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John Bergquist

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Why share with one when you can share with the world?

Are you letting the world get a glimpse of your work? A friend of mine Regina Iovino who owns a catering business (Let me pause here to say she is one the most incredible caterers in the world-no kidding) had something funny to share the other day. In the past I have helped her dabble in reaching her tribe. She knows that getting the news out to the world through the web is critical to her success, but like many small business owners she struggles with the balance of limited resources and time.

October 28, 2010 by Johnflurry

Are you letting the world get a glimpse of your work?

A friend of mine Regina Iovino, who owns a catering business and restaurant had something funny to share the other day. In the past I have helped her dabble in reaching her tribe. She knows that getting the news out to the world through the web is critical to her success, but like many small business owners she struggles with limited resources and time.

Last week I noticed that she had posted on Facebook a beautiful picture of one of her catering event arrangements.  Like always, it was breathtaking. Right away people were posting comments and liking it.  I sent her a quick encouragement message.   Her reply was funny.  She had posted it by mistake.  She had planned to only send it to the client.  Instead she had accidentally placed it on her Facebook wall.  The results were great.

People ask you questions all the time if you are an expert in your field.  Often they email you them. Instead of just answering individually, take the opportunity to post the answer in a blog or make a forum topic.  Do it in a podcast or YouTube video.  If you have a tribe, share pictures with them about your work.  If your tribe is into your work they will eat it up.  Regina’s tribe sure did!

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Filed Under: General, Marketing, Raves, Social Networking, Tools, Video Tagged With: Advertising, Blogging, Community, Marketing, Social Media, Tribes, YouTube

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