An entrepreneur starting a new business was asking for advice on specific connecting tools this week. I gave him a few tips. Ultimately though, I told him there were a few books that would supply him with everything he needed to know. Plus they would cover the topic in greater detail. His reply was a simple “I don’t have time to read”. Really, I asked? Not even an audio book while you travel?
Reading keeps us sharp and helps us stay constant students not only of our own trade but the world around us. On average in the US Adults spend 2.73 hrs a day watching TV and an average of 23 minutes commuting to and from work*. Those are just a few segments of time that could be used. Books are available in many forms making it easy for the busy person on the go. I am currently reading three books with my kindle account on three devices that sync between each other. I can grab a section on my MacBook Pro, pick it back up on my Droid X sitting in a doctor’s office and then continue at the same spot as I settle into bed with my iPad. Some ebooks can even read to you while you commute (including two my company developed) and others can also be synced through your favorite audio program like iTunes, Spotify or Google Music.
If you tell me you are too busy to read I will tell you that you wrong. You are missing out on valuable information to help you not stagnate in an ever changing business world. Most of all though, you are missing all the benefits that a good book offers. Peace, perspective and a stimulated mind. If you still feel you don’t have time, my friend Tara can point out all the time you don’t know you actually have.