Today we have the greatest impact when we first tighten our tribe and then give them something to do. First of all people who really care about what you are doing will share it. Second, the old methods of interruption and shouting just don’t work as well anymore. But much has already been said about that topic and there are some great resources available. My favorite is Meatball Sundae by Seth Godin.
What I want to focus on here is the tightening of your tribe. When getting your message out, you will come to a time when you gain followers, people drawn to what you are doing and sharing. You want to focus on the ones that love what you are doing, and I would add, regardless of their current influence (I will come back to that near the end). They are the ones that you want to include in your inner circle. Going one step further, out of that list are the ones that have influence. Treat them really well.
That inner circle is your connection to the world. What we often overlook is that each of them have their own network, and they want to open it to you.
So are you in my inner circle? Really if you are you already know the answer. You are the one who re-posts my blogs, joins in on discussions I start, and responds to my calls for action.
A trap we can fall into is not including within our inner circle, those that might not have the greatest influence. What I am learning is that everyone counts. It may seem like common sense to include the biggest celebrity online. The truth is we really don’t know how someone belonging to your tribe will pay off down the road. The person just starting out might be your greatest contact in the next decade. Treat anyone who wants to engage with respect and kindness.
On thursday I will dive into how we mobilize our tribe by giving them something to do.