A few months back I was going through a few personality tests. The last one I took was the Core Value Index. I learned a big lesson from the CVI. I value relationships so much that I have a tendency to delay or stall closing a deal when doing business. On the other end of… Read more about Cutting to the deal
We all lead a tribe. We have communities who look to us to guide them, such as: your family, small church group, employees, co-workers, customers, bridge club, and neighborhood watch. The list goes on and on. Some are small and some big. What we don’t often talk about is the role they play.
You have decided what nascent group to lead, gathered them together, and created something for them to go crazy about. Now the work really begins. Give them ways to share, connect, engage, hang out, play, take part in and create …….
Today we have the greatest impact when we first tighten our tribe and then give them something to do. First of all people who really care about what you are doing will share it. Second, the old methods of interruption and shouting just don’t work as well anymore. But much has already been said about that topic and there are some great resources available. My favorite is Meatball Sundae by Seth Godin.
What I want to focus on here is the tightening of your tribe. When getting your message out you will come to a time when you gain followers, people drawn to what you are doing and sharing. You want to focus on the ones that love what you are doing, and I would add, regardless of their current influence (I will come back to that near the end). They are the ones that you want to include in your ….
A while back a young ambitious college age painting contractor came by my house and offered his companyâ€™s service. After letting him do his pitch I informed him that I was not interested. He went on to tell me that my house was in need of a new paint job and it could not wait another year. What he did not know is that I painted houses and businesses when I was his age and the house at the time in fact had about two years left before it needed painting. Plus, when I am ready to paint, I will be doing it myself. His problem was simple, I was neither in need of what he offered nor was he able to convince me otherwise. I was not thirsty.
We filter what we say to our friends, spouses and colleagues. Some of us filter too much and some too little. Our mothers have told us “if you don’t have anything nice to say…” you know the rest.
These same filters apply to social media and especially Twitter.
Many businesses are wondering “what is all this about tweet this and twitter that”.Â My Friend Loyan at Blog Laboratory has started a multi-part series addressing just that question.Â Check it out! Every day your prospects, customers, partners and competition are communicating in a very public way. They are asking questions about your products, ranting… Read more about Using Twitter for Business -on Blog Laboratory
As our economic situation grows direr, many businesses that are still thriving today may find a similar fate as the ones currently folding. Engaging in the tools of today may be their only shot at getting their message out before they are forced to close their doors as well.