It takes a lot to catch my attention through email. LinkedIn did it this week, and they did it well. They did a brilliant job in perking my interest in both my closest connections and their recent stories. As a professional networking site, most of us see it as an interactive resume. Users barely log in more than once a week or even once a month. On Wednesday I got a message that displayed a shot of several of my closest connections that have either changed jobs, started something new, or were promoted. During a time when bad news seems to be everywhere, LinkedIn got my attention by showing me something remarkably hopeful. Not stopping there, they made sure somehow that most of these people are more than just business connections. Each face in the picture comes with a great story.
I have posted recently on friends seeking jobs. I have created a twitter list honoring those who have left mediocre jobs to venture out into something new. I love stories about linchpins changing the world. Linkedin tapped right into that for me, and they even got me to click through “to find out more”.