I wish that was the case when it came to big companies: Engage over interrupt. But unfortunately they still choose to interrupt us. I am a State Farm client. I chose them because my local agent Chris Nordyke is all about engagement. His company though is still stuck in interrupt mode sending me snail mail that goes unopened right in the recycle bin. Worse, they show up on sites where I am trying to
get something done. Here is an example of an ad that wastes my time and forces me to think about becoming a customer even though I already am one. I am trying to use the site to find a new home, so every time I visit the site the ad plays …just as if I had never been there before. How much of their multi millions marketing budget is spent on commercial ads, mailers and gimicky campaigns like this one that could instead be driven down to agents like mine. I can think of many ways he would readily engage his community and customer base even more with that money. But no, they continue to interrupt us instead of treating us like people. If it was not for the heart and people behind my local version of State Farm I would quickly move on.