Today we have the greatest impact when we first tighten our tribe and then give them something to do. First of all people who really care about what you are doing will share it. Second, the old methods of interruption and shouting just don’t work as well anymore. But much has already been said about that topic and there are some great resources available. My favorite is Meatball Sundae by Seth Godin.
What I want to focus on here is the tightening of your tribe. When getting your message out you will come to a time when you gain followers, people drawn to what you are doing and sharing. You want to focus on the ones that love what you are doing, and I would add, regardless of their current influence (I will come back to that near the end). They are the ones that you want to include in your ….