Today, our world is both community thirsty and wary of corporate promises. How do we earn the trust of our community, especially as a large corporation or big brand?
Will we get sued? Will someone not do business with us? Will we upset someone?
These are valid questions. They will go through your mind before and after you post a youtube video that is at the edge of what your company might deem acceptable, or you post a tweet or a blog title that is slightly critical of another brand.
A few months back I received an advanced copy of Tony Hsiehâ€™s Delivering Happiness. I try to only read books that come highly recommended by someone I trust or ones written by individuals I respect in the business world. There are just too many books being written to try and wade through the junk to find the gold.
The businesses and connections in my network throughout the country are thrilled if you share their link, take a picture, leave a review (good or bad). They see it as free and sharable promotion. How wold you or your employees react if given the same opportunity?
They want the outside world, including clients and customers, to think that everything is ties and cubicles all around. This is a result of fear. What if our customers think we are slacking off. What if any sign of staff enjoying their work comes across as lackadaisical? Fear is driving survival. I stubmbled upon one of my new favorite quotes today rereading Seth Godin’s Linchpin. “Survival and success are not the same thing.”
Be yourself, be remarkable, be unique. This past week I had the chance to meet a few people from Keen Footwear. Keen’s CEO gave the keynote at the Willamette Innovators Night (WIN) 2009 and did a great skit. The main point of James Curleigh’s skit was to be an innovator not an imitator.