I have been in social business as a guide sharing what I have learned about engaging, connecting and communicating with a digital world for almost a decade now. One person I continually learn from is Chris Brogan. I’d say his book Trust Agents, co-written with Julien Smith, has influenced not only how I do business but also how I approach much of my world in an open and involved manner. When someone asks where they should start in digital communications, I hand them a copy of Trust Agents quickly followed by either Seth Godin’s Meatball Sundae and/or Tribes. I don’t even know how many copies I have gifted. So when Chris Brogan published his latest I quickly added it to my book stack.
This last summer I got an early invite to Google Plus. At first I was skeptical of the tool. Google Buzz was for me a competed failure.
I even deleted all my Buzz posts after my streams ended up being saturated with spam and content irrelevant to me or my community. After exploring and seeing the sharing and content tools I started to see it as potentially changing everything. It contained in it’s functionality all I had wanted from twitter and Facebook. Brogan had not published his book yet so like every other early adopter I had to go about exploring on my own. Fortunately you don’t have to. Chris has brought his excellent business acumen and social business skills to the new platform and walks both the seasoned online user and newcomer through all the aspects of Google Plus from sharing, profile creation to making original posts. Best of all he invited many other professionals to share their experiences on the tool as well as some early stories of success.
For me Chris’s stories are the most valuable. Stories are still rare because Google Plus has only recently been made made public. I expect Brogan to release a new edition as throngs of users continue to join. I highly recommend Google+ for Business: How Google’s Social Network Changes Everything for anyone planning to use the tool for building community and engaging with customers. Personally I am using the book as a reference text. Others who have already established social network platforms will benefit from the same use. Those just now engaging will find it to be a valuable tool. Brogan presents the material in a way that is very digestible in content and his methods that are easy to implement.