Receptionist, social media manager, gopher, artist and PR pro. This was all in a recent job posting I saw. The employer wanted it all.
Could someone do all that? Yes. Do it all well? Probably not.
A job posting like this says one thing. I don’t really know what they do.
Do you lead? Take some time and spend a day with the machinist in your factory. Go hang out in accounting. Spend a day with your customer service reps, in the trenches answering phones, chats and twitter with them.
Smart young people do job shadows to see what their dream job really is like. Shouldn’t we as leaders, parents and teachers know the same before we ask anyone to get to work?