Many people I know have felt helpless as events this week unfolded in the now well known fallout from the Iran Election. On twitter people have changed their avatars in solidarity with those fighting for democracy.
As the 20th anniversary of Tianamen Square Protests near, China apparently has blocked its citizens from posting to twitter and other social media tools . This past summer I had the opportunity to use social media in China.
We filter what we say to our friends, spouses and colleagues. Some of us filter too much and some too little. Our mothers have told us “if you don’t have anything nice to say…” you know the rest.
These same filters apply to social media and especially Twitter.
Posted via web from johnbergquist’s posterous
Many businesses are wondering “what is all this about tweet this and twitter that”.Â My Friend Loyan at Blog Laboratory has started a multi-part series addressing just that question.Â Check it out! Every day your prospects, customers, partners and competition are communicating in a very public way. They are asking questions about your products, ranting… Read more about Using Twitter for Business -on Blog Laboratory
This is frustrating to the consumer. I did not have the nerve to ask the manager if the store was closing its doors, but that was the perception all of the customers left with. Perception is everything.
As our economic situation grows direr, many businesses that are still thriving today may find a similar fate as the ones currently folding. Engaging in the tools of today may be their only shot at getting their message out before they are forced to close their doors as well.
Too often marketers focus on getting attention. We have all seen the super bowl adds, and who doesn’t enjoy watching them. But are they really getting the attention that counts? Are they attracting new followers?