When I first heard about www.helpareporterout.com or HARO for short, I thought it might be a good service to check out for the brand communities I work with. What surprised me is what resulted after using it for a week. I found myself sending multiple story leads to friends in my network. I had signed up to find ways to promote my brands, but more than anything, it has turned out to be a valuable tool for my network.
They want the outside world, including clients and customers, to think that everything is ties and cubicles all around. This is a result of fear. What if our customers think we are slacking off. What if any sign of staff enjoying their work comes across as lackadaisical? Fear is driving survival. I stubmbled upon one of my new favorite quotes today rereading Seth Godin’s Linchpin. “Survival and success are not the same thing.”
Linchpin could be Mr. Godin’s greatest work so far. He treats the subject with history and sociology as well as a compelling mix of fact, story and philosophy. Using examples that will both shock and inspire, Linchpin leaves you feeling like you have no choice but to reassess your current situation and make the changes he so eloquently urges us toward.