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Chatting with Hemingway in your study..?

Something has changed profoundly in my reading habits.  I am beginning to choose books and the authors that write them, for a whole new reason. I look for authors who engaged in conversation with their readers.  A few years ago authors never would have dreamed of interacting with readers outside of book tours, signings and readings.  Now authors and readers are communicating via many formats.  Personally, when I choose my next read I look online to see if the author is connected.  Are they engaged in conversation already?

So would Hemingway have been willing to communicate with his readers?  I hope so.  With the way publishing is going today, authors need to engage and build communities involving their readers.  (For more information on getting published today see my friend Jon’s blog post)  They win both financially and relationally.

Here is a short list of authors and organizations that are doing this well and willing to risk engagement.  Their risk is paying off.

Mary Russell (The Bee Keepers Apprentice), Tony Hsieh, Seth Godin, Steve Garfield, Gary Vaynerchuk, Chris Brogan, Andy Andrews, Dr. Tim Erwin, Ransomed Heart, Dr. Emerson Eggerich, Jane Kirkpatrick, Rick Warren

To find your own authors, search Facebook for their name or title. On twitter search for the book name or author. Many readers create a search term if the author has not (you can do this by simply posting on twitter about your book with a #hashtag in front of the term).

 

Please add any you have found engaging.

Be yourself and engage your tribe: innovation over imitation

Be yourself, be remarkable, be unique. This past week I had the chance to meet a few people from Keen Footwear. Keen’s CEO gave the keynote at the Willamette Innovators Night (WIN) 2009 and did a great skit.  The main point of James Curleigh’s skit was to be an innovator…not an imitator.  I was first introduced to the company by a friend who had a great customer service experience. I am now a big believer in Keen and a recent convert after finding their shoes were the only ones that did not give me pain while I am recovering from foot surgery.  To say the least, they have left an impression on me.  When I came home that night from WIN 09, I posted a few things online about my experience. As I usually do, I look for  a company’s or individual’s twitter account to either engage them in conversation or reference to them in a post on twitter.  It took a bit of digging to find Keen on twitter since there was no link on their home page or blog.  This surprised me at first but, then again, Keen does not do things like anyone else.  I finally did find Keen.  They had one post and a little over 200 followers*.  Their single post is a request for feedback, a great start; “heard a lot about this twitter phenomena – want to know what the “tweeple” want us to tweet. Ideas and suggestions are very welcome”.  In true form they are asking their followers what to do next. So here is my suggestion. Don’t copy anyone.  I hear this all the time “I am on twitter now what”?  I tell people, “be yourself”. I love the movie Hitch. In it Will Smith plays a relationship/dating coach. He guides men through the dangerous world of relationships with women.  His tried and true method has been to drive out the individual and get them to conform to a few key principle that will land them the girl. Like any good PR pro, he teaches them to pose. What he eventually realizes is that true happiness comes when a woman falls in love with a man for who he really is (if he is genuine, kind and honest).  The same works for businesses and personal brands.  Be who you are and no one else (even if it is a bit ugly at times).  Anything else is posing.  A company like Keen has an amazing product to stand on (pun intended) and a great following to go with it.  All they really need to do is find that tribe and join in on the conversation that is already happening.  And like anyone, they are finding ways to reach out to their community with true innovation.

Don’t be mistaken.  While Keen has obvious fans, so do you. I just saw someone comment tonight on Facebook that they have no fans.  I beg to differ.  It might take some digging (not much on Keen’s part) but everyone, if they have a web presence, has some following . When it comes to finding great followers, you are your best researcher .  The ones that will shout the loudest will say the most via the web. We have the greatest search engines at our fingertips.  I look forward to Keen’s next move.

*Looking further I found Keen’s active twitter account @Keen_Shoes via Keen founder @MartinKeen

And a quick side note to Keen – don’t be like everyone else and hire a marketer with 10 years of traditional marketing experience…which would likely result in you doing exactly what everyone else is doing.  Invest in someone that will encourage and guide you in just being you (even if that results in still doing the “Q-tip”), help build on your incredible community, and encourages you to invest in continuing the tradition of developing remarkably innovative products.

Want to know more?

Seth Godin’s Tribes and Purple Cow
Using a social media framework to grow your tribe
Go watch Hitch

*Looking further I found  Keen’s active twitter account @Keen_Shoes via Keen founder @MartinKeen

All the news that’s tailored to read

*See updates since the post was originally written. The way we get our news should be a shifting process, as methods and technology changes.

At the top left hand corner of every New York Times front page you will see the words “all the news that’s fit to print”.  A college professor  of mine Robert Sahr once pointed out  how ridiculous this statement was.  There is no possible way you could fit all the news worthy of print in a hundred papers, let alone into one.  Each news outlet chooses what stories to pursue. Fewer ones make it to print.  I love the New York Times, and I used to be a junkie.  But I began to find that I was increasingly being affected by the stories I was reading.  Did I really need to know about crime and mayhem around the world? Local papers and news outlets are even worse.  Turn on the alltop11 o’clock news anywhere in the US and you will soon be depressed.  Max Lucodo in his book Fearless tells about Frank Furedi’s study of the increased use of the word risk in British newspapers.  In 1994 risk appeared 2,037 times increasing to over 8,000 times in 2008. A psychologist friend once stated the obvious, “we can not as humans handle all the worlds bad news”.  So I have stopped watching, listening and reading.  I still need to know what is going on in my world.  -My WORLD-  is the key phrase.  That is why I like tools like Alltop.com, Twitter, Google Reader, and yes occasionally Facebook.  I can peruse these news sources -yes I did say sources- and find the news I need for the day.  Rather than going through a media source, where an editor picks my stories for me (and today for not such pure reasons) I can choose my own stories from people I trust. This has revolutionized how I digest news.

About a year and a half ago a friend told me that he does not read papers anymore or watch CNN.  It seemed odd at the time because I knew him to be someone who likes to keep up on current events.  He then went on to tell me that he gets all of his news from twitter.  If it is a story that his friends are talking about, he will click on their links and read for himself.  At the time I thought he was nuts, but I have now come to do the same.  I follow people in my network whom I trust.  Most of them have similar interests as me.  If they begin to talk about a story they will usually have a link associated with it for me to learn more.

Beyond this I have what I like to call my own personal newspaper using My Alltop.  It changes every day and the topics range from fly-fishing news to publishing news.  Alltop is one of many ways, and currently my favorite, for people to gather rss feeds into one place where they can digest all of it.  I like Alltop because it has the major blogs that I like most.  I can hover over a headline and easily see the first few lines of the article.  It is also a great way for me to answer people’s question “what blogs do you read.” With one link they are reading what I read.  Of course not all blogs are on Alltop, but they can easily be submitted.  I use Google reader for ones that are not on alltop. There I can also share my favorites with others.  The bottom line to all of this is we can now be back in control of what news we digest.  Instead of depending on an increasingly conglomerate run press for our information, we can search out our own sources.  That is priceless in today’s world.

You can create your own Alltop page here.

*updates

-5/5/2010: Seth Godin had some great thoughts on how we get our news today. All the news that fits.

-8/17/2010: Flibboard.  New tools come on the scene all the time.  It is rare that one so unique, simplistic and useful as Fliboard shows up.  If you own an iPad you really need to be using Flipboard to read you community driven news.  I can now see my Facebook and Twitter list updates in a well designed digital magazine format.  Check them out at flipboard.com And don’t take my word for it. Robert Scoble is the one who turned me on to Flipboard.  Here is what he had to say.  First look at “revolutionary” social news iPad app: Flipboard

-1/19/2011: I am now mainly using my Twitter lists and Facebook friend updates to get my news now.  I find it easier to read through them than using any of the tools mentioned above.  I think it is interesting how I went from simple lists to tools that try to synthesis those list, back to the original list.  It is a full circle.

-6/14/2011: All the scandals be it the Governator’s affair, Weinergate or whatever, I constantly find I am the last one to know. Most of my news sources you read about above don’t spend much time sharing about scandal and I think I am better off because of it.

Post from behind the wall

As the 20th anniversary of Tiananmen Square Protests near, China apparently has blocked its citizens from posting to twitter and other social media tools . This past summer I had the opportunity to use social media in China. I tried my best to keep friends informed of my trip as I traveled with a group of students and taught English at a middle school in Tian Tianshui, Gansu Province. Posting to our Blog (which has been deleted for security reasons) and uplaoding videos to my YouTube site tended to be the most difficult of tasks. Twitter, on the other hand, was very cooperative. Now as I look back, I wish I would have updated to twitter more. Here are the few posts that I did make while on the trip.
strainer

-Suffering from jetlag…..

-Back form China. Feeling major culture shock!

-Travelling to Tian Shui from Xian today on the Chinese western frontier along the Silk Road.

-Uploading video to youtube from China

-Twittering from Beijing. Made it here safely last night.

-getting bumped off my flight from PDX to Seattle. We will miss flight to Beijing if we don’t make it by 2pm PST

-Repacking and packing and repacking…… China 5 hours to go. Sleep! sleep!

-Feeling like I will never get to sleep. Leaving for China in 7.5 hrs

-Deciding what to pack for china “leave the gun, take the cannoli”

It is a shame to see the Chinese government continually trying to keep citizens from communicating about truths.  Luckily there are plenty of ways around, over, and under the wall.

Filtering Your Tweets

Just like the colander you have in the drawer below the kitchen knives, strainers filter out stuff we don’t want.   We filter what we say to our friends, spouses and colleagues.  Some of us filter too much and some too little.  Our mothers have told us “if you don’t have anything nice to say…” you know the rest.

strainerThese same filters apply to social media and especially Twitter.  Since writing my first tweet a year ago, I have had many moments where I knew I could not post what I had just written.  My finger hesitated over the delete key and then, from those internal filters, a decision arose, and I blasted the 140 characters into oblivion.  So what are these filters, and how should we use them?

I write for myself here at Flurry Creations, as well as for Soma Games, and Conservation Biology Institute.  My filters are different for each account.    In general I think they apply to most situations.  Below are a few filters that I rely on:

  • Is this useful to anyone and am I promoting something I really think is remarkable?  I have to remember this one most of all when friends ask me to retweet something.  It is so tempting to publish it because they are friends.  Would you send hundreds of friends to a bad mechanic or a lousy restaurant?  No. So visit the link and make sure.  Don’t be afraid to pass.  Also be honest and let them know why you won’t be furthering the promotion.  By all means, pass it on if you agree that their new found product, post, or service is truly remarkable.
  • Am I being a sleestak?  This term comes from a post I think everyone using Social Media should read.  A sleestak will post constantly to their own benefit and glean the popularity of others, while benefiting no one.  If you have not read it you really should.  (Really, go read it and then come back here and finish my post.)  If you have that horrible feeling in your stomach because you know that you have been a sleestak in the past, don’t worry, we have all gone there.  Just try not to do it again.
  • Am I willing to make a mistake?  This is big.  We need to be willing to take risks and make mistakes.  Two of Chris Brogan’s posts on mistakes and apologizing come to mind.  We need to be willing to make them as well as apologize for them.  Just don’t let this filter stall you from posting all together.

Use these or come up with your own.

What are your filters?  Please share them here.



Using Twitter for Business -on Blog Laboratory

Many businesses are wondering “what is all this about tweet this and twitter that”.  My Friend Loyan at Blog Laboratory has started a multi-part series addressing just that question.  Check it out!

Every day your prospects, customers, partners and competition are communicating in a very public way. They are asking questions about your products, ranting about your service, praising your assistance and sharing information about your market. Every day, this is happening on Twitter, with or without you.…………….

Using Twitter for Business: Part 1

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