Last week my good friend Mary Breslin Nichols of Karmic Marketing asked me how I was managing post on Google Plus (G+) as opposed to Facebook and Twitter. Since before Christmas I’ve really cut back on my social media time and blogging mainly because I have been in the middle of a big game launch for Wind Up Robots (check it out as Gaming App of the Day on Kotaku and one of the Android Apps of the Week on Gizmodo last week). We also launched Santa’s Giftship. After all, if we do not ship we run out of anything good to share, right?
As I re-engage I have thought a lot about Mary’s question, not just in regards to G+ but all of my communication tools and practices.
This summer as I explored G+ as an early user I decided that it would be a good place to curate and explore my passion for technology, design and art (mainly as it pertains to tech and games and consumer mobile tech).
Twitter, since my first post, has an extension of my blog where I talk and discuss communications, leadership and company culture as well as publishing. Tech fits in there as many gadgets are meant to be communication tools. There is much that I like to share that does not fit into that grouping.
For two years now I have curated many of my tech musings on my Huffington Post Blogger page. I try to keep those posts focused on the “bigger ideas”. G + seemed like the perfect place to daily seek out information as well as post what I find.
I think I came to this conclusion because Google itself has innovation and tech at its core. Google’s integration of so many tools makes it easy to share information via photos, links and video. Add to that the power of hangouts, search, geo-location and you have a great tool.
Facebook is….well it is Facebook, a whole different beast. My personal account is for close friends (and yes I have a lot of them). Pages are where I can engage with devoted fans of the companies and brands I represent.
I do cross feed some of the information. If I do I try to tailor it for the audience and not inundate them with chatter.
Here is an example of my day on G+:
I usually check into some of my searches to see if anything relevant has happened over night. Then I read through the streams of some of my favorite tech resources, one of which is +Robert Scoble . Next I usually try to keep tabs on some of the brands that I work closely with like +Intel . I also track conferences or events as well. Right now +International CES (Which I am missing this year) and Mobile World Congress (I have not found an account or circle yet) are on my radar. For CES I have been watching Robert Scoble’s CES Circle.
Truthfully I am still thrashing to find the sweet spot here. It can seem like a jungle at times since Twitter is so familiar and has been a treasure for me. It will come though. Right now Chris Brogan ‘s book on Google Plus is helping me organize things greatly. I highly recommend it.
I post the most interesting things I find and try to personalize the message. I always try to attribute the person I found the information from. I am also trying to funnel the stories I find throughout the day.
And if you are wondering if it is worth your time as a business person I think yesterday’s example will be of value. I commented on a post and the author responded back asking if I would mind being quoted in his article. I obliged. I soon found out that he is the Senior mobile analyst for PCMag.com, Jamie Lendino. His article “Hey, Google: Here’s What Fragmentation Means” , largely built around my quote ended up being on the front of PCMag.com all day putting my two companies names Code-Monkeys and Soma Games in front of thousands of people. This happens more often than you would think. Just engage and be honesty. Put your best out there and build relationships. You will eventually stand out. G+ is a great tool to get you there.
One last thing. I use G+ within Chrome while at my desk or on my MacBook Pro. While mobile I use my iPhone G+ app. I am still trying to find a fit for the iPad.
You can find me on G+ at http://gplus.to/johnflurry.