I don’t remember when I was first came across Brian Solis. It may have been through a mutual friend since we have many. I still have not met him personally but I have enjoyed his posts and video interviews. I had planned to read his book Engage for a long time but my book stack has taken on a monstrous likeness lately. This past spring I stumbled on on his interview with Tiffany Shlain where she talked about her new 2011 Sundance Official Selection documentary film Connected. I enjoyed Brian’s questions in the interview and decided to dig into his work more. When he launched an early campaign for his new book The End of Business as Usual I decided to order an early copy. Yesterday I started it. I was hooked on a book within the first chapter. Honestly I was hooked by just reading Katie Couric’s foreword. I will post more about the book as I continue.