One of the most quoted lines in movie history is from the The Godfather, “It’s not personal, Sonny. It’s strictly business”.
Do you accept it? Yesterday, for the second time in a week I overheard nearly the same statement in a business meeting. Good business has more to do with the economy of trust and relationship than “what is in it for me”. While the bottom line is important, lasting business, business that changes the world, changes people’s lives has to come from trust and relationship. If it doesn’t, at the end of the deal all we have is money in the bank. As we build those two we also widen our influence. Others come to see us as trustworthy. If I like you and I know you treat others well, then I want to do business with you. Will I look at your business record and practices? Of course I will. But after the downturn and shady business that was exposed, we can’t afford to navigate without the economy of trust and relationship. It takes time, investment, and risk but in the end we have relationship. Sorry Micheal, it is personal even in business.