All posts written by Johnflurry

Why I switched to Standard Theme 2

Do you use a professional theme for your site? In the three years this blog has been up I have gone through four WordPress themes. Each of them have been great for the publishing needs I have had up until now. Those needs have changed. I realized I was spending too much time on site maintenance and not enough writing. I needed a theme that offered three things: SEO and connection tools built right in, a clean design and most of all clean code that simply worked. I was having to tweak plugins or edit a theme’s code to make it work best. Updates would often break key functions. After a conversation with Justin Lukasavige I decided to buy and install Standard Theme 2 from 8bit. I have been a fan of other bloggers that use Standard Theme for a while. To say the least I am very pleased. I had the new configuration up and running including all the new setting changed in just under two hours. Standard I think will be my theme of choice for a while. If you do go Standard, spend the extra investment and get the forum and tech support. The bundle is well worth the price.

So consider a professional them like Standard and get back to writing. Isn’t that why you started blogging in the first place.

One last note. Before you pay for a theme ask around. Many have minimal support and sloppy code. The research will pay off.

Fill out your profile

Here is a question. If you are invited to someones house for a party would you ever lie about your identity or blurt profanities when asked what you do? Would you walk around the house with a paper bag on your head? Most of you would answer no, I hope. Then why would you ever do that on a community website. This is a simple request. Please fill out your profile. Add a picture and some useful information. For the most part people seem to get this. A few don’t. They either fill out the minimum or go the snarky route and liter the site with false information or in a weak attempt at humor, leave nasty comments. Really, we would rather you not show up at all.
Sites like this are built to create community where collaborations are forged, expertise is digested and connections made deeper. In order for this to happen we need to trust you. I don’t know about you but I trust someone if I can see their eyes and learn who they are. You may have plenty of reasons for not sharing your information and that is ok with me. Just don’t show up then. To those that do fill out their profiles, nice to meet you. Sincerely, from a community manager

Headed to SXSW?: How I plan for a trip

How do you get ready for a conference trip? I get asked this question a lot, not just for SXSW. I am not attending this year but if I was this is how I would plan my trip, or any conference trip.

First I plan my meals. Meals are the most important part of any trip since they allow us to break bread with our friends. Sitting down to dinner or a casual lunch with someone makes all the difference when it comes to building a relationship. And when I say dinner I don’t mean a chain restaurant or any old dive. You have at your disposal the tools to find out the best places to eat. Search Yelp or ask your network via an all call. Taking this extra effort makes such a difference. It gives us a taste of the local culture and allows you to create an experience for those you are dinning with. Dinners are probably the most significant but don’t rule out breakfast or lunch. I like to have at least two or three of my dinner plans set before I leave on a trip. I also leave a few slots open for impromptu meetings and wiggle room. I have met some of the coolest people by just sitting down at a conference lunchroom and striking up a conversation. Also watch location-based services for friend updates. You will be surprised at what you find.

Once I have the meals down, I like to look over the session schedule. I see two categories here. I like to learn as well as be inspired. Businesses and clients are paying for you to attend. Make it worth their investment. Bring back something that will make a difference. Be ready to be surprised too. Others might upstage the talks you thought would knock it out of the park. Be ready to shift your plans accordingly. Make sure you walk the expo floor before you leave. This often is the hardest thing to do. While it can be cluttered and confusing, it does allow an overall look at industry trends.

Last are the after parties. I am not a huge fan of parties but if I am invited I go with the chance to learn about new people. For more on parties and networking read “And the cards were flying“. Make it about others. Be a good guest. A last note on parties, don’t be a sleestack (this applies to conferences in general but I see this happening in regards to parties a lot). If you know someone of influence, please don’t treat him or her as your ticket in. They want to connect and learn about you but they don’t want to be used. If you are a good friend and you continually show that you are trustworthy, you will have access to people. And by all means attend as many meetups as you can.

What have I left out. Share away.

Connection Check

Take a break and ask yourself one question: What is my level of connectedness? I was looking through Linkedin today and realized there are three categories: A mile deep, vacant, and thriving (I am sure we can think of more but these are the ones that stood out to me). LinkedIn is just one example. This applies to any connection tool like Facebook or Twitter.

The mile deep are those who have hundreds of connections but little to show for it. Think of the card collectors that come back from conferences with a large rubber banded stack of business cards. We probably have one of their cards buried someplace in our obsolete cell phone cord drawer. They are experts of getting you to take their card but often don’t have much influence when it comes to collaborations or knowing anyone beyond title and profession.

Next, the vacant ones have about 20-50 contacts. To clarify there are plenty of friends who have this number but are incredibly connected (see the next class). This group though has probably out of obligation created a LinkedIn account and dabbled in adding connections. In my opinion an account like this is more damaging than not having one at all. What it broadcasts to the world is a simple message: I am not really showing up.

Last is the thriving group. They continue to grow their influence through true connection. They build new relationships while strengthening the ones they already have. They see opportunity to help their network out at every new meeting or innovative discovery. Usually because they are aware, they often think of others to promote. High numbers have little power here. They continually tightened their tribe instead of bloating it by playing the number game. They use their best connections to spread some remarkableness. Not only are they true leaders, you can be confident that several people in their network have the same level of connectedness.

So again what category are you in and where do you want to be?

What is in it for me?

One of the most quoted lines in movie history is from the The Godfather, “It’s not personal, Sonny. It’s strictly business”.

Do you accept it? Yesterday, for the second time in a week I overheard nearly the same statement in a business meeting. Good business has more to do with the economy of trust and relationship than “what is in it for me”. While the bottom line is important, lasting business, business that changes the world, changes people’s lives has to come from trust and relationship. If it doesn’t, at the end of the deal all we have is money in the bank. As we build those two we also widen our influence. Others come to see us as trustworthy. If I like you and I know you treat others well, then I want to do business with you. Will I look at your business record and practices? Of course I will. But after the downturn and shady business that was exposed, we can’t afford to navigate without the economy of trust and relationship. It takes time, investment, and risk but in the end we have relationship. Sorry Micheal, it is personal even in business.

And the cards were flying

Last night I arrived in San Francisco and the team at Soma Games decided to get out and meet up with friends. We are here to attend the 2011 GDC (Game Developers Conference). Our first stop was the Facebook party. At first glance it looked like it was going to be fun. Plenty of industry workers and company owners were enjoying themselves. As we settled in I soon realized that one thing after the next was going to happen. I would meet someone and they would hand me their card. Then they would ask “so what games have you done”. And that was basically it. It felt scripted. After the third time I began to get bored. Many of the people in attendance were young but it didn’t dawn on me till later that these were all either college students or recent graduates. And they were playing the classic game of networking.

I did get a chance to explain a bit about the communities I have helped build and how I they formed. A bootstrapper asked us how we find our talent as well as our for-hire gigs. From what I could tell he really had not tried to build a community yet. I was honest and told him it was all about friendship, trust and enchantment. I went on to share that ninety percent of the time I am just visiting with clients and partners. We talk about our families and our hobbies. We share our struggles and stories. Yes we talk shop but it is rarely about selling and mostly about life.

Know your short pitch about who you are and what you do and then calm down and ask the other person about their life. Find out how their trip to the conference was, where else they have travelled recently, where they went to school. Find some way to connect their world to yours. Think of who in your circle of friends they just have to meet. If there is an obvious connection, you will never need to hand someone a card because they will ask for it. Most of all don’t strive. Nothing is more unbecoming.

When I get home and all I have is your card it will usually go in the trash. If you told me a great story or I got to know a little about your family and what makes you passionate you can be sure I will look you up, check out your work. If I can’t find a way to work with you then I will make sure I find someone who can.

Most of all remember it is about people. For more on that read Surprised in Vegas.

Gun Shy

As we checked into The Beverly Hills Hotel last Friday, my wife and I both noticed how nervous but nice the front desk staff appeared. We were informed that our room was not ready yet and since they were fully booked for the weekend they did not know how soon it would be. A guest had over stayed and they were trying to get her out. Even after reassuring them that we were easygoing they continued to apologize. You see, they were gun shy.
I had assumed that the staff was accustomed to regular screaming and fit throwing by guests who did not get their way. That was confirmed today when I saw three separate interactions in the lobby where guests accosted the staff over petty details.
The hotel staff has world class customer service. Coming from a family of restaurant and resort owners I know great service when I see it. As a five star hotel you would expect that, but after visiting with security staff like Pete and the warm, friendly and kind staff of the cafe in the basement, front desk and room service I can say they truly deserve respect. I have written several drafts on the responsibility of the customer, but post by friend Mark Jones Jr. inspired me to finally post one.
The staff, server, or attendant you treat with either kindness or cruelty may very well be the person you serve one day. Why not leave them enchanted instead of gun shy?

Plenty of crows-feet: My shoot with Ali

It was a bit funny that I had just read about the science of smile the morning I met Ali of Thistledown Photo for the first time.  I contacted her to take a few business shots for the blog and we had chatted via e-mail for about two weeks.  Guy Kawasaki in his book Enchanted explained that in order for your smile to win people over, it had to be genuine.  One of the defining anatomies of a genuine smile is crows-feet the lines leading out from your eyes on both sides of your face.  These lines, it turns out are very difficult to fake.

Last Saturday when we met for the shoot the wind was blowing and the temperature was low.  I had to alternate between the shots and warming up in my coat.  Ali’s personality was definitely warm though.  I had picked her based on her portfolio but as soon as I met her I knew I was going to get my moneys worth.  She was accommodating, creative and energetic.  She constantly made me laugh.  The whole experience was enjoyable.  As I drove away I tried to define exactly what Ali had that allows her to connect with her customers so easily.  What I think it boils down to is that she puts them at ease, she is professional and has her shoots well planned out.  Not only is she easy to visit with she takes what can be uncomfortable for most and gets the best possible shots.  Really though I think she just loves her work and that translates to the customer.  The result? Everyone of my shots have plenty of crows-feet.  What’s your special way that helps you connect to your customer, reader or co-worker?

Looping back around

When we meet someone a conversation begins over a question, shared interest, or a collaboration. The relationship goes from acquaintance to another level of trust. Like all good conversations, it will eventually end. Sometimes the relationship will transfer to other conversations but you will have gaps between them. It is difficult to maintain a high level of friendship at all times with everyone in your greater circle. That is how what I call the loop-around comes in handy. In Trust Agents, Julian Smith and Chris Brogan talk about this as Basic Touch. It is the art of connecting personally with individuals in your network on significant days or on a recurring schedule….

Calm and cool over hot head and stupid?

A friend challenged me last week to be more edgy in my posts. Why though? Here is some back story. I am passionate about a few things. I use this blog to vet out those passions and thoughts. Some posts are wrought out of frustration. Sometimes I just need to air an idea. It usually unfolds like this. I write unedited (kind of like now) getting the words onto the page. I don’t hold anything back. I edit a draft once or twice. If it is a topic that might be sensitive, or I am struggling with flow, I will ask my wife to take a look at it. She will usually point out a snarky or elitist tone. Neither of wich are my intent. I used to get defensive, arguing that she didn’t get my point, that I was being contrary on purpose. I have softened to her wisdom though. She will remind me that people listen to calm and cool over hot head and stupid. And she is…..

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