I actually did say that (Jab It) to a friend recently who is building his online presence and engaging his growing tribe. Those who have read Gary Vaynerchuk’s Crush It will be very familiar with his iconic words used to remind his audience to throw their best effort in building a business, brand and influence. In other words, Crush It.
In Gary’s new book Jab, Jab, Jab, Right Hook (JJJRH), he has the voice of someone who has been through the startup phase, the middle of tasted success and is now on the top with a hand down to those who follow in his incredible path. In Crush It, he came at the reader with a fervor and near maniacal energy of a man on a rant. (he actually dictated the whole book!) In JJJRH Gary has slowed down to an even pace of someone who has made many right moves but also plenty of mistakes. There is a humbleness and seasoned approach here that stands out. That is truly new. And if you have ever watched his Wine TV, you know the man has plenty to say and the energy to sustain it. And please don’t read that wrong. I attribute Crush It to being one of the main forces that got this blog through 5 years and over 200 hundred posts. It was an incredible manifesto. I have referred back to it many times.
JJRH is a brilliant look at not only the uniqueness of social media and its growth to becoming a standard for any brand, but also in Gary’s call for the reader to never get too settled on any method or assumption when it comes to an audience or a tribe.
The first section dives into how JJJRH is a compilation of all things good in his first two books, Crush It and The Thank You Economy as well as new insights, mainly on how to not just survive but thrive on the leading edge of an ever changing horizon of social engagement. For me being able to immediately apply something I gained from a book is one of the best signs of value.
I lead a team of relationship ninjas at Saddleback Leather Company. In the past year we have branched out into new social platforms. We already knew that each one needed to be approached carefully with sensitivity to how the people on those platforms speak, share and operate. Gary’s guidance on how to do that well is first class. The meat of the book dives into the biggies with dedicated chapters for Facebook, Twitter, Pinterest, Instagram and Tumblr. There are also forward looking treatments on emerging networks as well.
A good look at JJJRH means you will have everything to plan your next move. I highly recommend it to CEOs and those in the social trenches.