1000 More

I have published over 200 posts (a few others on others sites as well) all about human connection since November 2008. I took Gary Vaynerchuk’s advice in his book Crush It and focused on something I could easily write 1,000 posts on (he actually said 500 but I like

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the idea of 1,000). So really I am just getting started. But before I write more I want to know what you would like to read. What subjects on human connection do you want explore? These have everything to do with the technology we use to connect, how we do business, the impact our marriages have on the world, how we raise our children and the  art we create.

So please leave a comment telling me what I have missed or send me a note on my contact page. Let me know if you want to write something about connectedness. Thanks!

2 Responses to “1000 More”

  1. Alan Calvert November 2, 2013 at 12:11 pm #

    Hey John –

    One of my favorite journal articles (a review of literature in this case) having to do with human connection is “The need to belong: Desire for interpersonal attachments as a fundamental human motivation.” 1995, Baumeister, Roy F.; Leary, Mark R

    Basic conclusion – The need to belong is a powerful, fundamental, and extremely pervasive motivation that is as essential to human well being as food, shelter, clothing. Lots of great examples in the piece of how quickly humans form connections and the ills of broken or denied connections.

    You could probably write on and expand any of the examples in the article – but i’m curious about your thoughts on the importance of social marketing and how consumers connect with a brand and/or product.

    Is it ‘moral’ for companies to equate the lack of a product with the lack of social connectedness a person would experience – until they buy a certain product?

    Is it better to advertise how much easier it is to maintain a social connection with another person by use of a product – due to reinforcing positive social interaction – rather than focussing on the fear of rejection?

    A full free pdf of the article can be found after digging around in google.com/scholar – and by digging around I mean top result for search of the article’s title :-)

    • John Bergquist November 6, 2013 at 6:05 am #

      Alan. This gets so many topics popping in my mind. Thanks so much. Downloading the piece now.

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