Will You Be Missed?: Icarus Deception Book Review

If you have been reading my blog, you know that I have a few authors, some alive and some long gone, that have greatly influenced my life and work. One of them is Seth Godin. While all his books have resonated with me there are a few that have just stopped me in my tracks. Linchpin was one. I think I have given nearly 20 or more copies away to people all over the world . I changed my whole career after reading a sentence in his book Tribes. I refer back to Purple Cow every time I ship something new from a video game to a non-profit fundraising campaign.

So when Godin launched his Kickstarter to publish his latest book, The Icarus Deception, I partly thought “there is no way he could top what he has already written.” I was wrong. Very wrong. As a backer I received Icarus earlier in December.

I was pleasantly surprised by the main theme of the book. Seth outlines a major shift that is happening right now. We are experiencing a time in history where the connection economy is replacing the industrial economy. Connections trump all other influence.  Icarus, describes this new world where artists thrive and those willing to be vulnerable and share, change the world. Truly I could write a long review here but, I would suggest watching the official trailer instead, Brent Underwood shared with me. What you see in it gives you an accurate preview of what you will find within its binding.

As I have given these copies away I have noticed something remarkable. Each recipient has expressed what I can only describe as epiphany. They are photographers, filmmakers, non-profit evangelists, writers and other world changers. Beyond that I am excited to see where those epiphanies take them next.

If you are near Portland, Oregon I also want to invite you to the first Icarus Session Jan 2nd at 2pm. I chose to start my own in the burbs (Newberg, OR) since the Portland one has grown pretty large. You can find the details here on the meetup site.

5 Responses to “Will You Be Missed?: Icarus Deception Book Review”

  1. Ronald January 1, 2013 at 9:00 pm #

    I love Seth, and this seems like he has another hit on his hands!

    Thing that really got me thinking was that trailer says “everything can be art”. Do you think that John? I work in beer distribution and came across this site from reddit, so I was thinking of applying it to my specific industry. Haha, hard to think of beer distribution as art!

    Either way, great looking book and trailer.

    • John Bergquist January 2, 2013 at 10:23 pm #

      @259870c3647628e40537e468b9165dbf:disqus The cool part is that you can express art in any venue or vocation. I am reminded of Dave’s Killer Bread and how he brought art to an ordinary industry. It is not often what you do but how you do it. I found that true while still a biologist. It was an industry begging for connection between scientists and the public. I am curious where you art will take you.

  2. Lana Vaughan January 4, 2013 at 2:32 pm #

    I’m loving the book, too. But as a very strong introvert I’m finding it very uncomfortable and draining just considering the world Seth paints.

    • John Bergquist January 6, 2013 at 11:22 pm #

      Is it the connection part or the vulnerability he calls for or both?

      • Lana Vaughan January 7, 2013 at 11:16 am #

        Both. Seth talks about the resources of time and effort not being scale-able. While some thrive on the connectedness others are drained. I think there is a reason the two part system of artist and agent developed. Most artists I know love creating art but in solitude. The whole idea of promoting or distributing the art is so different from the passion of the art that many great artists work and live in obscurity because their art never leaves the studio. On the other hand, agents must have a product to promote. Very few are artists themselves or have a personal understanding of what it takes to birth art. The passion for them is getting it out there. Making the world take notice and pay, not only respect, but cold hard cash for the passion of someone they will in all likelihood never meet.

        I love public speaking. I love small dinner parties. But anything in between I avoid as much as possible. When I’m speaking to a large group, it is a solitary moment to create. It’s not small talk or a discussion. It’s my offering my passion and it being received. Around a table with a few people there is a cocoon of focus that has the possibility of really rich relationship and meaningful interaction. The nebulous arenas in between, where many extroverts thrive, are so difficult I go out of my way to avoid. At retreats, conferences, and workshops the “meet and greet” time or social hour is the part I wander away from. I know that’s where contacts are made but I am more likely to find a spot out of the way and watch the interaction without joining in.

        Thinking about connections makes me think of juggling. A really good juggler can keep a dozen balls moving at the same time. Or he can go the dangerous route and juggle running chainsaws. The ones who have always impressed me the most are the ones who juggle different items of differing weights. Some require more effort to maintain their battle with gravity and others need a light tough to send them soaring again.

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