Would you ever make a business card without a phone number and email address? No. Then why leave out ways to contact you, the most critical information on your website or blog? It is a common mistake. I just tried to contact twenty or more people who had won an ebook on my site. All I had twitter account names. Only a few had a way for me to contact them directly. One thing was common as I navigated each of their sites, (some did not even list a site on their twitter profile) no contact information. At first this might seem unnecessary, but lets just take a scenario. Someone finds your site, likes how you write, shoot video, record, or connect. They like it so much they want to work with you. To do that they usually want to contact you directly. Yes, they could leave a comment on your blog, announce it on Twitter publicly, request a friendship on Facebook, but really these are too many steps. Make it simple. If you don’t know how to make your information available in a safe way, just leave a comment. If I can’t help you I have lots of friends that will chime in.
So we have a winner, number 26, Rocco Capra! Actually you all won. I spoke with New Leaf Publishing about offering the Kindle version to all the entrants, and I am pleased to announce you will be receiving a copy (expect an email from me with details from New Leaf in the next few days) . If you don’t have a Kindle you can get a free app from Amazon for your PC, Mac, Android, iPhone, iPad,BlackBerry or Windows 7 Phone here. I really enjoyed the stories people told and I hope to comment back to most of them this week. Here is a short screencast showing how I picked the winner. Again thanks to Scott Williams for showing me the method. Thanks again for participating and have a great New Year!
I have a personal tradition every Christmas Eve. After the kids are in bed, and everything is set for the Christmas morning, I settle down to watch Itâ€™s a Wonderful Life. My wife, Kristine, begins it with me but falls asleep by the time Clarence the angel comes on the scene. This is part of the plan though, because I have come to see the whole thing as my time to reflect and consider my life over the past…
There is really so much I want to say about Eric Alexanderâ€™s Book â€œThe Summitâ€. It is one of those books that you want to read slowly over a few weeks and a short blog post seems out of place. For me it was more of a devotional, and actually a book I will probably keep by my bed and process slowly again. Ericâ€™s writing is unpolished and authentic. I felt as if he was sitting there telling each story in person. Eric has led many expeditions, over his career as a climber and outdoor guide, including several with people of various physical disabilities. However, after reading his accounts about these people, the word hero seems more appropriate than the word disabled.
This weeks tool highlight comes from Productivity Maven, Tara Rodden Robinson.
As a connector, youâ€™ve got a lot to keep up with. To make the connection magic happen, you need the right tools so you can capture what you want to know (like contact info, interests, and so on) as well as the information that comes to you. In this post, youâ€™ll learn about a powerful software tool that allows you to capture information easily and cross-reference that information quickly so that you can connect people….
Two years ago I wrote about JCPenney’s viral ad campaign known as the Dog House Video. As the video began to spread around the internet again this Christmas season I took some time to revisit the campaign. Once a company has gained the customers attention engagement should follow.
Now that the video has millions of views and that the company has established itself as a brand that can make a viral video, customer…
This is one of my favorite blogging tasks, picking an image to use. I don’t always post an image. When I do, it on purpose and with the intent to leave the reader with a lasting emotion.
As a visual thinker, I have an image in mind when I begin a post subject. As I begin to search for that image I will often end up with a completely different one. Here is an example. Yesterday I posted ‘Strange behaviors of crowds: a cautionary tale’. The post image I wanted to find contained a person using a mobile device while listening to a speaker. I then started searching my favorite stock image site. What I ended up with was an image that was even better. Rather than focusing on the subject of the post, I used an image of a microphone against a red curtain. I wanted the reader to understand that they have the following: a voice, power…..