Comments on: Surprised by HARO: help a reporter & a friend out

By: John Bergquist

John Bergquist — Tue, 25 May 2010 03:28:31 +0000

I agree. HARO does seem like low hanging fruit for those in the know. And, it is just a good thing to do for others. I remember that story you were in, but I did not know it was the result of HARO. Thanks!

By: Chris Nordyke

Chris Nordyke — Tue, 25 May 2010 03:21:14 +0000

Consulting is not a profit center for me, but I too found it fun to forward opportunities to a handful of insurance clients. Great tool for the guerrilla marketer.

I responded to a reporter for Oregon Business Magazine on the topic of small businesses leveraging social media, and ended being one of the featured people in the article. Kind of fun.

Hard to imagine a marketing consultant NOT using HARO for their clients. Seems like potential low hanging PR fruit.

By: John Bergquist

John Bergquist — Sat, 22 May 2010 17:18:15 +0000

That is a great point. I wonder if @skydiver is keeping track of the best pitch on what HARO is, written by it's users. Could be interesting.

By: meganstrand

meganstrand — Thu, 20 May 2010 16:17:55 +0000

Spot on, John! I use HARO the same way. In fact, I've actually never responded to a media inquiry myself or on behalf of my own personal clients, but find myself forwarding like crazy.

One caveat, however, since I tend to send these inquiries to non-HARO users…I've learned that I need to preface the HARO inquiry with a little bit of background about what HARO is or it's very left-field feeling to the recipient.

Additionally, some of the queries on HARO are from huge, national media outlets. Others are from bloggers or local publications, so that's another disclaimer I tend to include.

Great post – share the love!