Authors Engaged Online Wednesday February 7th: Brian Solis

February 7, 2012 in Authors Engaged Online with 4 Comments

I don’t remember when I was first came across Brian Solis.  It may have been through a mutual friend since we have many.  I still have not met him personally but I have enjoyed his posts and video interviews.  I had planned to read his book Engage for a long time but my book stack has taken on a  monstrous likeness lately.  This past spring I stumbled on on his interview with Tiffany Shlain where she talked about her new 2011 Sundance Official Selection documentary film Connected.  I enjoyed Brian’s questions in the interview and decided to dig into his work more.  When he launched an early campaign for his new book The End of Business as Usual I decided to order an early copy.  Yesterday I started it.  I was hooked on a book within the first chapter. Honestly I was hooked by just reading Katie Couric’s foreword.  I will post more about the book as I continue.

You can engage with Brian on Twitter at @BrianSolis or what I prefer these days, Google Plus.

Brogan’s Google+ for Business: How Google’s Social Network Changes Everything

February 6, 2012 in Book Review, Connecting, Tools with 0 Comments

I have been in social business as a guide sharing what I have learned about engaging, connecting and communicating with a digital world for almost a decade now. One person I continually learn from is Chris Brogan.  I’d say his book Trust Agents, co-written with Julien Smith, has influenced not only how I do business but also how I approach much of my world in an open and involved manner. When someone asks where they should start in digital communications, I hand them a copy of Trust Agents quickly followed by either  Seth Godin’s Meatball Sundae and/or Tribes.  I don’t even know how many copies I have gifted. So when Chris Brogan published his latest I quickly added it to my book stack.

Google+ Book

This last summer I got an early invite to Google Plus. At first I was skeptical of the tool. Google Buzz was for me a competed failure.
I even deleted all my Buzz posts after my streams ended up being saturated with spam and content irrelevant to me or my community.  After exploring and seeing the sharing and content tools I started to see it as potentially changing everything.  It contained in it’s functionality all I had wanted from twitter and Facebook.   Brogan had not published his book yet so like every other early adopter I had to go about exploring on my own.  Fortunately you don’t have to.  Chris has brought his excellent business acumen and social business skills to the new platform and walks both the seasoned online user and newcomer through all the aspects of Google Plus from sharing, profile creation to making original posts.  Best of all he invited many other professionals to share their experiences on the tool as well as some early stories of success.

For me Chris’s stories are the most valuable.  Stories are still rare because Google Plus has only recently been made made public.  I expect Brogan to release a new edition as throngs of users continue to join.  I highly recommend  Google+ for Business: How Google’s Social Network Changes Everything for anyone planning to use the tool for building community and engaging with customers.  Personally I am using the book as a reference text. Others who have already established social network platforms will benefit from the same use.  Those just now engaging will find it to be a valuable tool.  Brogan presents the material in a way that is very digestible in content and his methods that are easy to implement.

 

Striking a Pose

February 1, 2012 in Connecting, Rants, Uncategorized with 0 Comments

The Drapers trick or treatingThis past year I have been catching up with the series Mad Men that tracks the protagonist Don Draper as he goes about his life becoming more entrapped by a web of lies. Every episode he falls deeper into a pose, an act that is far from who he really is.  One episode highlights how far from reality he has strayed and ends with him taking his family trick or treating. As they stand on the steps of one of the houses, the neighbor cheerfully asks the children “now who are you?”. The Camera pans up to Draper’s face and the question becomes truly haunting as you see in his expression that he really no has a clue.

This subject of identity surfaces when I am having conversations about privacy. I think it is more about the pose. People seek my advice on content, sharing and building influence and community in business. I often get the privacy question: how much should I or my business share online?

Before I answer that question I first ask how much they are comfortable being themselves. With the latest run of Facebook changes, many have found that they are no longer comfortable with the content they have shared presumably behind a wall of protection.  Timelines expose their photos or likes freely on their friend pages. While I enjoy seeing what people are up to there are two types that I would prefer kept silent. Watching a person in a pose can be painful.  Like Mad Men’s audience, the world is aware of our pose.  Our lives are played out, some in public, some behind closed doors, but all on a stage.

Don Draper is an example of someone who is able to fool those around him, for a while. Others take on an almost clownish behavior afforded by wealth or fame.  Take Megaupload’s founder and now jailed Kim Dotcom as a prime example.  Even before his fall anyone could tell he was hiding his true identity behind fast cars, women and loud bragging.

Being ourselves doesn’t mean we have to bleed our issues all over the internet either.  I share my workflow and personal life everyday.  I invite others along on my journey and enjoy seeing others post as they go about their work and life.  I don’t share every intimate detail of my life though.  I have an inner circles of friends, each one with which I trust with more confidence as the circles tighten and reach the center.

This also means that I take time to self reflect and change the things in my life that are out of balance.  I also ask a select group to be candid with me if they see anything in my life that is not in character with the person they have come to know. They are my trenchmates and I listen to them.

So when you ask, I encourage you to first know yourself, reach that place where you like who you are and change the things that you are unhappy with.  Next I encourage you to find a balance that you are happy with when it comes to sharing you life with the world. I believe we are meant to learn and be inspired by the stories of peoples lives. We can’t do that if you hold back your own life.  We have a lot to learn from you.

 

Did you get the gatekeeper?

January 27, 2012 in Connecting, Uncategorized with 5 Comments

There comes a time when we all want to reach out to someone with influence. Maybe it is a pitch for investing in your new startup.  It could be that you are seeking advice or mentorship.  Maybe you just want to get to know them as friends.  I have learned that a few things matter most when reaching out. If you always get the gatekeeper, the person tasked with making sure their boss is not harassed with time-wasting contacts, then you probably need to look at one or all of the following; your motives, your technique, and the value you add.

Motives are a big deal.  Often we don’t even know what they truly are.  Asking a few questions will help us take them apart.  Are you trying to get in contact with the person to sell something? Are you approaching them with a win win option? Do you want to add real value?

Technique can be anything from the way you approach them to the look and words on your about page.  Each of these matter. Often succes comes down to finding the main mode of communication they use. If you pique their interest they are going to do a bit of investigating.  If they are like me, they will try to find out who you are.  That means they will search for you online. That is why your about page, as well as all of your social site interactions, are important.

Lastly, and I think most importantly, is the value you add. Are you showing up nearly out of obscurity or have you done your homework?  If they are an author, read their books. If they are an actor or director, go watch their films. Find out if they answered your question already if they have a blog. Comment, share and engage. A little ground work and investing in their work can pay off.  It sets you apart form all the other people trying to get their attention.

I have made friends with many influential people over the years. I have had a lot of success reaching people that I have wanted to connect with. To tell the truth, I only have talked with a handful of gatekeepers.

Most of all, don’t be afraid to reach out and connect. You will never know what friendships or connections you will be missing unless you risk a bit and try.

Oh, and one last note.  If you find yourself struggling with this go read Guy Kawasaki’s Enchantment: The Art of Changing Heart, Minds, and Actions.  At the end of the book Guy asks the reader to take an enchantment test.  I failed so I am re-reading it.  He has some priceless nuggets of advice that are truly great when reaching out to influencers.

No way to compliment

January 20, 2012 in Company Culture, Connecting, Customer Service, Rants, Tools with 4 Comments

This week I had a great customer service experience while arranging for my warranty covered notebook to be repaired. That is not what prompted this post though. The reason I am writing this resulted to from the response the rep gave to a question at the end of our online chat.  I was a happy customer. My computer was going to be fixed and returned free of charge in 7-9 days. The rep had answered all my questions, was polite, and most of all human in their communication. As a result, I wanted to give them a shout out.  I asked how best I could do that via Twitter, Facebook or Google Plus.  The response was frustrating.  They told me that I should expect a survey shortly and I could reflect my satisfaction by filling it out. Ok, wow. I hate filling out surveys.  Likely it will in no way help out the rep that gave me stellar service.

This was not the fault of the rep.  As company leaders we have broken systems. The bigger the company the more broken they are.  What I understood from the end of my chat was that there was no way for a customer to compliment them. The rep had no channel or tool outside of a boring survey to give to a happy customer.  With engagement being the currency of today’s business economy HP appeared bankrupt. Unlike the rep I know that they could have said the following:

Oh, that is great?  Yes we have a Facebook page located at http://www.facebook.com/HP or you can mention this on Twiiter. Our twitter account is https://twitter.com//hp.  We are just starting out on Google Plus but you can engage there as well.

Everyone is learning in this ever changing social space. Customer service reps are the front line heroes.  If you have the power give them some as well.  Hire employees you trust and give them flexibility to engage as well as the training to do it well.

Tweaks in communications: Google Plus, Focus and More

January 16, 2012 in Connecting, Social Networking, Tools with 3 Comments

Last week my good friend Mary Breslin Nichols of Karmic Marketing asked me how I was managing post  on Google Plus (G+) as opposed to Facebook and Twitter.  Since before Christmas I’ve really cut back on my social media time and blogging mainly because I have been in the middle of a big game launch for Wind Up Robots (check it out as Gaming App of the Day on Kotaku and one of the Android Apps of the Week on Gizmodo last week). We also launched  Santa’s Giftship.  After all, if we do not ship we run out of anything good to share, right?

As I re-engage I have thought a lot about Mary’s question, not just in regards to G+ but all of my communication tools and practices.

This summer as I explored G+ as an early user I decided that it would be a good place to curate and explore my passion for technology, design and art (mainly as it pertains to tech and games and consumer mobile tech).

Twitter, since my first post, has an extension of my blog where I talk and discuss communications, leadership and company culture as well as publishing. Tech fits in there as many gadgets are meant to be communication tools.  There is much that I like to share that does not fit into that grouping.

For two years now I have curated many of my tech musings on my Huffington Post Blogger page. I try to keep those posts focused on the “bigger ideas”. G + seemed like the perfect place to daily seek out information as well as post what I find.

I think I came to this conclusion because Google itself has innovation and tech at its core. Google’s integration of so many tools makes it easy to share information via photos, links and video.  Add to that the power of hangouts, search, geo-location and you have a great tool.

Facebook is….well it is Facebook, a whole different beast. My personal account is for close friends (and yes I have a lot of them). Pages are where I can engage with devoted fans of the companies and brands I represent.

I do cross feed some of the information. If I do I try to tailor it for the audience and not inundate them with chatter.

Here is an example of my day on G+:

I usually check into some of my searches to see if anything relevant has happened over night. Then I read through the streams of some of my favorite tech resources, one of which is +Robert Scoble . Next I usually try to keep tabs on some of the brands that I work closely with like +Intel . I also track conferences or events as well. Right now +International CES (Which I am missing this year) and Mobile World Congress (I have not found an account or circle yet) are on my radar. For CES I have been watching Robert Scoble’s CES Circle.

Truthfully I am still thrashing to find the sweet spot here. It can seem like a jungle at times since Twitter is so familiar and has been a treasure for me. It will come though. Right now Chris Brogan ’s book on Google Plus  is helping me organize things greatly. I highly recommend it.

I post the most interesting things I find and try to personalize the message. I always try to attribute the person I found the information from. I am also trying to funnel the stories I find throughout the day.

And if you are wondering if it is worth your time as a business person I think yesterday’s example will be of value.  I commented on a post and the author responded back asking if I would mind being quoted in his article.  I obliged.  I soon found out that he is the Senior mobile analyst for PCMag.com, Jamie Lendino.  His article “Hey, Google: Here’s What Fragmentation Means” , largely built around my quote ended up being on the front of PCMag.com all day putting my two companies names Code-Monkeys and Soma Games in front of thousands of people.  This happens more often than you would think.  Just engage and be honesty. Put your best out there and build relationships. You will eventually stand out.  G+ is a great tool to get you there.

One last thing. I use G+ within Chrome while at my desk or on my MacBook Pro. While mobile I use my iPhone G+ app. I am still trying to find a fit for the iPad.

You can find me on G+ at http://gplus.to/johnflurry.

 

What if Churchill never spoke?

January 5, 2012 in Company Culture, Rants with 0 Comments

Times are rough.  Companies are struggling to make it.  Startups come and go. Wars are being fought all over the world and often the battle wether it be for your life, health or business can seem hopeless.

But the truth is it is not hopeless.  My favorite battle victory stories are the ones where the odds seemed impossible.  But history tells us they were not. In fact all of those battles had a strong leader that lead with resolve, inspiration and hope.

Churchill gave three pivotal speeches during World War II but my favorite has been most commonly referred to as the “We will Fight on the Beaches” given to the House of Commons in Parliament June 4th 1940.  In that speech he had to do three things;  To announce what he deemed a “colossal military disaster” in France and Belgium, make England and the rest of the free world aware of how dire the situation was with Hilters real threat of invading the British Isles, and third (and I would say most importantly) inspire great confidence and resolve in winning the coming battle.  Here is an excerpt from that speech that most inspires me:

We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be. We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender, and if, which I do not for a moment believe, this island or a large part of it were subjugated and starving, then our Empire beyond the seas, armed and guarded by the British Fleet, would carry on the struggle, until, in God’s good time, the new world, with all its power and might, steps forth to the rescue and the liberation of the old. (I encourage you to listen to the speech in whole via the Guardian)

So a leaders communication can mean everything to those facing a hard time.  That is why Churchill, and many other historical greats like him chose to speak.   Yes the battle might seem hopeless and doom may be looming but each of us can communicate in our greatest effort a message that will draw forth the best in those around us. So if given the chance, speak truth. Speak confidence in yours and others strength.  Most of all speak hope.

Authors Engaged Online Wednesday December 21st: Chris Brogan on Experts

December 21, 2011 in Authors Engaged Online, Connecting, Raves with 0 Comments

Last week I announce a new way to highlight Authors who engage with their readers. I have had a twitter list of them for a while.  I have become disatisfied with how that list is randomly highlighted via paper.li.  So I ceased those updates altogether.  Instead I wil post daily something one of those authors is saying or posting (I may miss a few days here and there).

Here is the first installment:

Chris brogan is a great writer and thinker. He has continually added value to my business life.  Today he popped up on my radar with a really good post about experts and trying new things called We’re No Experts.  I hope you check it out.

Here is a list of Chris’s books.  I hand out copies of Trust Agents all the time.  If you have not read it, you should. It will revolutionize how you connect with others. Chris’ new book is all about Google Plus.

Google+ for Business: How Google’s Social Network Changes Everything

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Social Media 101: Tactics and Tips to Develop Your Business Online

 

 

Some Things Shouldn’t be Automated: Authors Engaged Online Revisit

December 12, 2011 in Connecting, Publishing, Tools, Twitter with 0 Comments

For a long  time I have wondered how I could better automate a twitter list (Authors-Engaged-Online) I created out of one of my most popular blog posts: Chatting with Hemingway in your study .  This post explains why I created the list. A while back I created a paper.lithat pulled from that list and also sent out a message promoting the top story from that list (I am still not sure how it picked a top story).  Some people love it and I am glad it added value to your day.  Some people hated it.I realized something when I sat down today to dig into some ideas of how to better automate what my favorite authors say .  The number of Authors that actually do engage with their readers on twitter or any place for that matter is very small.  It really is a great resource.  Why then should it be automated?  If it is as valuable as I think it is then I should be the one picking the top story posted from that list.  I should be the first one who drinks from the well.

Some things just should not be automated.  So here is what I plan to do.  I will be pulling something everyday from that list (it may include something I found from them on Google Plus, their blog, Facebook or any other site they frequent, (or even their books!).  It will supplement instead of replace one of my regular blog slots on each day.  I will try to write a short summary of why what they posted is being highlighted.

So there you have it.  Instead of automating the list I have moved it up into something I touch everyday.  Why? Because I think it is that valuable!  I think you will too.

Projecting on others

November 28, 2011 in Connecting with 2 Comments

What are we projecting on others of our own experiences? I went to sleep with this on my mind last night.  This morning I take my children to a new school.  We have spent a good deal of time making our current move away from our home town as enjoyable and easy as possible for our kids.  Starting a new school is a tough one.  We drove by the the school the day after Thanksgiving and pointed out the playground.  We told them how wonderful we thought their new teachers are.  We assured them they would have a buddy to show them around the first day and that we would make sure they were settled before we left.  But there was still an uneasiness I felt as I thought about the coming morning last night.

Growing up I moved over eleven times.  I attended five different elementary schools. Just when I was getting comfortable at one school I would have to start all over with new friends and surroundings.  I like the fact that we have lived as a family in one town over the last fourteen years.  That was my experience though not my children’s.  I was projecting all of that on their new day at a new school.

What do we project on others we are connected with? Customers, close friends, co-workers and employees all have had their own journeys that believe it or not are very different from our own.  Are we adding to their story or cluttering it unknowingly with our own perceptions and baggage, good or bad.  It is a good question to ask when anyone we know is facing a change, challenge or opportunity.

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